Our New Identity

Written By Jack Karnaghan

As you may have seen over the past few weeks, whether it be scrolling through our new website or checking up UCC events on our social media channels – we have a new look! The Club is incredibly proud and excited to introduce a new visual identity; packing a redesigned logo, contemporary fonts and a fresh colour palette to kick off a new generation of student engagement.

Much like the rest of the world, we have had to adapt over the past couple years – whether it be delivering the highest quality events and content to our student community, or rethinking how our members compete on the global stage. With the Club’s previous visual rebrand launching in 2015, it’s been fair to say that our squad has evolved tremendously over the past 7 years.

We’ve become more diverse – welcoming students from all faculties, backgrounds and experiences.

We’ve become more global – with our squad members competing in newer, more challenging competitions and our alumni expanding worldwide.

And perhaps most importantly, we’ve become stronger – with stellar results to bolster our already impressive squad network.

With such an evolution over the past 7 years, the time was ripe for a change and we’re so excited to welcome you on this new journey with us. Our new identity is not just for the red carpet. It’s our promise to you to continue delivering the highest quality student engagements as UNSW’s premier consulting society.